What would happen if you where shopping at your local grocery store and suddenly stumbled upon several rows of blood bags placed in one of the refrigerators? The following ad created for Hospital Albert Einstein captures the reactions of shoppers at several Sao Paulo convenience stores.
See for yourself how the video was part of a campaign to raise awareness for blood donations:
(Hat tip: MetaFilter).
Video Source - YouTube via bloguerilla
Online Source - MetaFilter
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