Most Latin American companies don't take advantage of social networking tools.
According to Burson-Marsteller, a public relations and communications company, just under half -- 49 percent -- of Latin American companies use Twitter, Facebook, YouTube or other social media tools.
Globally, 79 percent of companies try to reach consumers this way, the firm's research team reported.
Most socially adept with networking tools was Mexico, with 80 percent using at least one social networking platform, followed by 75 percent of companies in Venezuela.
Lowest was Puerto Rico, with just 5 percent of companies socially networking.
Not surprisingly, the behemoth Facebook was found to be most popular, with 39 percent of companies placing their pages on the site.
Research also found that many companies might be discussed on Twitter, but don't themselves participate on the site.
Read more here.
Source: Burson-Marsteller
Photo: BusinessWeek
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